03/09/2013

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Gestio Corporations Do do do do the main Spanish corporations create a centre of excellence to promote the management of corporate reputation English major corporations? waves have teamed up to create the Fundacio? n Corporate Excellence Centre for Reputation Leadership, a laboratory of ideas dedicated to promote la Gestio? n of intangibles as value estrate? magical for business excellence. To do this, will it develop? do do do do do their activities to trave? s six to? OERS: reputation? n, brand, comunicacio? n, Affairs pu? public, me? tricas and formacio? n. The founding companies are Banco Santander, Telephus? nica, BBVA, Repsol, Iberdrola and La Caixa, however also have joined the project companies such as El Corte Ingles Renfe, Gas Natural Fenosa among the objectives of this Foundation, and which are fundamental pillars of corporate reputation, they are: management of intangibles as strategic values. Demonstrate the financial profitability of intangible assets in business results. Contribute to social development by raising the consideration of long-term in the Gestio? n business. You would lead to a new model of relationship between corporations and the communication media? social n. Do we mean when we talk about the management of intangibles? Intangible assets are intangible property represented in rights, privileges or benefits of competition that are valuable because they contribute to an increase in revenues or profits through its employment in the economic entity; These rights are purchased or developed in the normal course of business. Hence the concern of this Foundation by these elements that are beginning to evaluate increasingly within companies. Is not unknown to the most obvious are tangible assets such as property, plant and equipment, which determine their value in books; But today is much more important to the evaluation of human knowledge, know-how, competitive personnel, intellectual property, trade marks, the maintenance of...
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Marine Affairs 400 Will be people working in the extinction of the flames. The fire was controlled, but strong gusts of wind have stoked it. So far it has destroyed more than 500 hectares. The flames do not threaten any population currently. Hundred ctive of the military unit of emergencies this Sunday have been incorporated into the work of extinguishing the forest fire that began on Friday in Navalacruz (avila) and that, for the moment, has swept over 500 hectares of scrub and grass in the Sierra de Gredos. To intervene military, the Junta de Castilla y Leon has declared the fire of level 2 emergency, as reported in a note the Department of building and environment, whose leaders have requested the intervention of this unit dependent on the Ministry of Dnsa. Sources from the regional administration have explained that this circumstance does not imply that the situation has deteriorated or the flames threaten populations, since it is complying with the law, which obliges declare Infocal level 2 when not attached media incorporated the plan of Castilla y Leon, as in this case. In this way, will be 400 people working in the extinction of the flames, with ctive coming from the provinces of avila, Salamanca, Segovia, Leon, Valladolid, Madrid, Caceres and Toledo. All of them belong to the Junta de Castilla y Leon, both the ministries of environment, rural and Marine Affairs and the Dnsa. According to the Board, this fire, which was given by controlled on the morning of Saturday, still active, once the Sabbath atmospheric instability revive the flames, with storms that caused strong gusts of air that hampered, not only the performance of Earth, but also the air means crews, some of whom were forced to leave the area or could not return to the same. Fire, emerged...

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